To reach the goal, you must travel a path full of advantages and disadvantages. You will find shortcuts, which will make you advance faster, but you will also run into traps that will make you go back if you fall into them.
The first time you land on a box containing a trap, you can get around it by viewing a promo video or paying a few coins. The next time this happens, you can avoid the fall by paying coins, if you have them available.
Remember that you can also use the "Shield" power-up, to avoid falling into a trap.
Don't be discouraged, if you fall into a trap you will not lose your turn.