To reach the goal, you will have to travel a path full of advantages and disadvantages. You will find shortcuts, which will help you advance faster, but you will also come across traps, which, if you fall into them, will force you to go backwards.
The first time you land on a box containing a trap, during your turn, you can avoid it by watching a promotional video. The next time this happens, you can avoid the fall in exchange for coins; the cost will increase with each new trap you encounter along the way.
Remember that you can also use the "Shield" powerup to avoid falling into a trap; you will find it at the bottom of the game screen.
Don't be discouraged, if you fall into a trap you won't lose your turn!
For more information, we invite you to visit the articles What are powerups and what are they for? and What are coins for?